#stigma

Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s lineup is cheap, in the negative sense. Something must be done.

The regional boss of the automaker with the saddest Detroit auto show display knows that stigmas aren’t erased overnight. But he’s got ideas on how to turn things around. In the meantime, Americans are going out and purchasing ever greater numbers of the company’s cars. Especially last month.

No matter who you are or what status you hold in society, at some point in the past 34 years you did something in a Chevrolet Cavalier, and it was probably a lackluster experience (barring anything in the backseat, though even then…).

For reasons unknown, the nameplate that once summed up everything that was wrong with domestic compacts will return to the automotive landscape on a China-only Chevrolet model, GMInsideNews reports.