#sportscars
Lotus is Definitely*, Absolutely*, Positively* Bringing Elise to US*
*Unless it isn’t.
According to Lotus CEO Jean-Marc Gales, the next-generation lightweight Lotus two-seater sports car has a future in the United States around 2020 — that is, if Lotus is still around then.
The chief executive spoke to Automotive News and said the Elise could be adapted to the U.S. market’s famously fussy safety regulations, which eventually killed the current-generation Elise in 2011 in the States.
This isn’t the first time Lotus has teased us. Remember the Esprit (pictured above) that was definitely going to be a thing? Yeah, um, I guess that one is still in the mail, huh?
TVR Begins Taking Money, Presumably for Future TVR Cars
British automaker TVR reportedly has a pulse. According to Pistonheads, the small automaker will begin accepting deposits next week for its new car — due in 2017.
Ask The Best And Brightest: Is Aston-Martin A Bit Old Hat?
Ian Callum, designer of the Aston-Martin DB7 (along with the new Jaguars and numerous other gorgeous things) is a really, genuinely nice guy. But even nice guys have their limits, and having seen his groundbreaking Aston design evolve with the morphological dynamism of a sturgeon over the last 17 years, Callum appears to have reached his. Bloomberg reports:
It’s still that same old basic design,” Ian McCallum, who designed the DB9 and is now design director at Tata Motors Ltd. (TTMT)’s Jaguar Land Rover unit, said in a July 27 interview. “Some will argue that if it ain’t broke, don’t fix it. But you do get to a time when you have to move on.”
Sadly, there are a few factual distractions to deal with here before we dig further into Aston’s predicament. First of all, though a Scot, the man’s name is Callum, not McCallum. Also, it’s not clear how much of the DB9 was styled by Callum, and how much was finished by his successor, Heinrik Fisker. Clear? OK, back to Aston…
Toyota Launching "G" Sporty Sub-Brand
Oh how quickly things change! Just weeks ago, if you’d asked the average well-informed consumer what Toyota needed to change with its strategy, you’d have been treated to a treatise on how Toyota’s quest for quality and mass-market appeal had reduced its brand to signifying snooze-inducing appliances. Indeed, Toyota’s new CEO has emphasized enthusiasm as an area for improvement, waxing eloquent about the “splendid flavor” of the sporty vehicles Toyota doesn’t offer. Accordingly, Toyota is launching a sporting sub-brand àlá BMW’s “M” or Volkswagen’s new “R” line of high-performance vehicles according to Inside Line. Thanks to Toyota’s descent into recall hell however, boosting the brand’s sporty credentials is suddenly of highly debatable utility.
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