Frenemies: BMW and Daimler Team Up on Mobility, Remain Foes in the Showroom

As the marketplace evolves and the rise of “mobility” threatens to lock laggard automakers out of new revenue streams, old rivals are coming together to get out ahead of the competition. Take BMW and Daimler, for example. The German companies, normally embroiled in high-end sales combat, have cosied up to each other in recent years.

While they’re not sharing platforms and engines, the two do feel there’s benefits in joining forces on mobility. By mobility, we mean carsharing and all that sexy stuff you can’t get enough of. A pact between the two rivals came last March.

On Friday, the two automakers released the details of their mobility partnership, announcing five joint ventures funded by a combined $1.13 billion investment.

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  • Kwik_Shift_Pro4X Save your money and just keep the car.
  • MaintenanceCosts Good stuff. I miss my LS, although it was not as bulletproof as your GS has been, having experienced suspension issues and a premature water pump leak. Lexus knows how to do a comfy sedan.
  • Dartman Nice write up. Well maintained garaged cars easily last 15+ years (
  • Redapple2 The VW saga is well remembered. Ug. RE your Lexus, with such a long refuel interval I d burn only E 0. Some of your E 10 in the tank may be from 6 mo ago.
  • 28-Cars-Later The CD player is glorious. Edit: Also really nice job on the initial shot. I'm not sure if you had any training in photography but it looks professional.