#sears

After a record mild winter, the grass is calf-high, and its time to bring out my fine vintage mowers from the shed. I don’t know about you, but lawnmowers were a critical childhood gateway to satisfy my childhood lust for cars and internal combustion devices. My first mowing job came at the age of eight, when a neighbor inquired if anyone in our household was willing to make fifty cents. My mother had to start the Briggs and Stratton, and I was off on a long career of mowing, with an easy-to-push mower like this one.

But I hate the evolution of mowers; they parallel that of cars: they’re full of safety devices and cheaper materials that have made them heavy and inefficient. I gave up on my crappy new mower years ago, and have assembled a mini fleet of the finest, lightest aluminum and magnesium deck best-mowing mowers ever. These are the equivalent of old Porsches and Bugattis. And the price was right: I found them sitting at the curb with “Free” signs on them.

GM and Chrysler were already culling dealers before their bankruptcies, which hastened the process. Many of those dealerships were profitable businesses, often family owned, whether or not they were ultimately an asset to the parent automakers. Dealers have established regional brand equity, being major advertisers in their markets. The dealers losing their franchises have explored what few options they have. There are lobbying efforts at the state and national levels to protect the affected dealers with some kind of legislation. Some have signed up with Hyundai & Kia, as the low priced Korean automakers thrive in the recession. Others, recognizing that new car sales are often a wash, and that repair service and used car sales are profit centers, have stayed in business as used car dealerships or automotive service centers.

Now Sears Roebuck & Co. has offered some of those culled dealers another lifeline. Banking on the reputation of its DieHard battery brand as well as being one of the country’s leader tire retailers, Sears is launching the Independent Sears Auto Center franchise program, starting with a former Chrysler dealer in New Jersey, the Coleman Auto Group. Participating stores will offer Sears’ full automotive product line of batteries, tire, accesories as well as repair services and replacement parts.