Abandoned History: The Life and Times of Edsel, a Ford Alternative by Ford (Part IX)

We return to our Edsel coverage today during the second model year of the company’s entry-level car, the Ranger. When it debuted amongst the six other Edsel models in 1958 it was the cheapest and the least ornamented of them all. However, it was still more expensive than the nicer Fairlane 500 upon which it was based, and indeed priced similarly to a more upscale Mercury, the Medalist. 

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  • ToolGuy I don't think it is fair that the other car companies have to compete with VW.
  • Wjtinfwb Seemed pointless to cannibalize your own products sales by offering a clearly inferior and older product toting the same name at a lower price point. Now many "Classic" buyers would have bought a current Generation RAM had that been all that was offered? It kind of made sense when GM did it for fleet only sales of outdated models like Malibu or Impala or even Ford while new model build grew to capacity. But they've sold these two side by side for at least 3 years now, which just seems counterproductive and costly.
  • Tassos Remember, the safest most affordable trip is the one you do not take. Also remember, if I am driving there is a good reason for it -- I do not need you clogging up the roads out of habit lol. Learn how to drive, people. This includes knowing when to stay home. 🤡
  • Spamvw Nice to know I've broken into the top 10.478000 yesterday, but it's digital odo so there will no pics when it goes to it's final resting place.As I've said before, since the computer brain reads in KM's it will stop at roughly 620k.I've been told that there are VW folks who can reset it. But I'm guessing rust will take the unibody by then.Sam'02 TDI Jetta Wagon (grey) (manual)
  • Jkross22 Sounds like a jobs program instead of increasing safety.