#oscars

Even those with even the slightest passing interest in Hollywood movies know that the Oscars were doled out last night at the Dolby Theatre in Los Angeles. Films are fine, but anytime a screenplay involves copious (and sometimes gratuitous!) volumes of cars, well, gearheads like us tend to sit up and take notice.

Never mind Best Actor or Best Screenplay. What’s your pick for Best Car?

Cadillac is showing off the upcoming XT4 before its official debut at the 2018 New York International Auto Show by tossing it into a handful of commercials scheduled during the 90th Academy Awards. While the television spots seem to be intended to whet appetites prior to the vehicle’s launch later this fall, it’s the best look we’ve had at the model to date. That said, careful lighting and smoke machines allowed the XT4 to show plenty of leg without unbuckling its belt and giving us a real show.

The overall design is on par with what we’ve come to expect from present-day Cadillac, with vertical headlights cutting deeply into the front fenders. However, it looks to be a more shapely SUV than everything else the brand currently offers. Styling was clearly a priority here, and every element that identifies a model as a Cadillac appears to have been exaggerated without going too far.

Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.

Want a selfie with Melody Lee at this year’s Oscars? While that may or may not happen due to a number of factors, Cadillac will grace the B&B’s viewing parties with its presence.