#optima

The Korean word for ‘five’ sounds like “oh,” as in, “Oh, Snap!” or “OMG.” So in Korea, that makes Kia’s new K5 a “K.O.,” at least in name. But does Kia’s new Camccord fighter actually land a knockout on the all-important D-Segment, or is it a mere win by decision?

Some vehicles hit my tightwad tendencies like a nickel split into two quarters. Take this one for example. A base, five-speed unpopular car in an attractive color going through it’s very last year of production. The last of these Optimas went for less money out the door than a mid-level Corolla or Civic thanks to a mid-year model change. A few of the leftover demos with a few thousand miles even went in the $12k to $13k range. That’s a Two Buck Chuck-level deal for a nearly new midsized car. However…

Quick, want to guess what the single piece brings more traffic to TTAC than any other? Thanks to an early Korean-spec test (don’t worry, further tests of the US-spec model are forthcoming) and the blessings of good Google rankings, our 2011 Hyundai Sonata review has been our single biggest source of traffic over the last several months. But getting a review out early isn’t the only reason so many folks are finding their way to TTAC by way of the Sonata: people are researching the car like crazy. Kelly Blue Book lists the Sonata as its number four most-researched vehicle, as does Edmunds.com, indicating that it’s poised to play with the perennial chart-toppers from Honda and Toyota. Meanwhile, Kia still has yet to make the jump to mainstream prominence, although its version of the Sonata (still unfortunately named Optima) could be an important step in Korea’s bid to make inroads on the US market. Certainly its Peter Schreyer-designed lines won’t have anyone confusing the Optima with a decontented Sonata.

Perhaps you’ve seen the advertisement: an Optima battery survives the rigors of a demolition derby, then goes into the vehicle taking it’s owner home. But is it pure advertising hyperbole or is there something to the claim? To find out I tested the Optima Red Top and Yellow top batteries in situations ranging from daily-driving to that demolition derby-in-denial, the 24 Hours of LeMons.