Adventures in Downmarketing: Mercedes-Benz Goes Nintendo

From the department of brand-killing marketing ideas comes Mercedes-Benz’s latest venture: in-game product placement for popular Nintendo game Mario Kart. Why? Because Millennials, that’s why!

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  • Cprescott While this seems like good news, IIHS is a complete racket that arbitarily changes standards at a whim based on specious evidence. Once cars meet these standards, IIHS changes them so that most will fail so they get publicity. This is how they work. And I'm not even going into the fact that they are funded by the insurance companies....
  • Cprescott Good old days of Volvo. Can't say tht about their current garbage.
  • Cprescott Wasn't Heir Yutz affiliated with this company. He has the reverse midas touch.
  • Master Baiter I actually received an engineering job offer from Fisker in early 2021. Glad I declined it...
  • Bryan The simple fact that the Honda has a CVT & the Toyota doesn't was more than enough for me to pick the Toyota for both of my daughters.