#mykey

Once upon a time, a kid who’d been handed the keys to the family car only stopped accelerating when a stop sign or red light approached, the vehicle ran out of gas, a speed trap appeared in the distance, or they hit the governor.

Today, technology allows parents to pry into their kids’ lives like never before. Moms and dads can harass their offspring remotely with phone calls and text messages, keep tabs on their behavior via social media posts, and even follow their minute-by-minute travels via phone tracker apps. Childhood is dead and parents are the new KGB. With its MyKey system, Ford seized on the modern parent’s growing paranoia and offered these human helicopters the opportunity to lock their crossover into “sedate” mode before tossing junior the keys. Well, fob.

But how many people actually use the feature? As it turns out, plenty. But to use it, they first need to know it exists.

Don’t want your kids listen to Howard Stern, the Playboy Channel, Hip-Hop Nation or Raw Dog Comedy, at least while driving? No problem: Buy a Ford. It comes with a built-in Chinese Firewall that safeguards the harmonious upbringing of our children. At least while they drive.