By on December 3, 2012

When the Mitsubishi Pajero was brought to these shores, as the Mitsubishi Montero and the Dodge Raider, the bosses at Mitsubishi figured they’d just move the steering wheel to the other side and translate the text on all the controls from Japanese to English, end of story. As I learned while working for a localization company a few years back, this job is not always as simple as it looks. (Read More…)

Recent Comments

  • voyager: What Fortune, that predicted a $7,000 billion AV market by 2050 a few years ago, already warned for, will...
  • Scoutdude: I did see full size privately owned trucks in downtown Seattle, but no where near as frequently as I see...
  • Varezhka: I’m not sure Toyota would want to deal with Nissan and Mitsubishi’s dysfunctional corporate...
  • Scoutdude: Thanks Lou.
  • Scoutdude: Well the heads of the Scout Business Unit or SBU as it was called internally, predicted the future quite...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber