#logan

A Fashionable Savior for the Budget Minded?

Rio is full of beauty: beaches, gorgeous people on said beaches, delicious caipirinhas served beachside and…wait for it…a healthy alternative to DLO FAIL.

Yes, a way out from the infestation of black plastic cheater panels: triangles of FAIL that plague Car Design from the cheapest subcompact to the most flagship-iest Cadillac.

After a six-month self-imposed hiatus, Renault has begun shipping “a very low volume” of parts overland to Iran for vehicle assembly.

The Dacia Logan is a very famous car. It is one of the cheapest 3-box cars in the world and was developed after Renault bought Dacia. The Logan is an inexpensive no frills car and was made for developing markets, one of them being India. Renault started its India journey with the Logan. However the company had to tie up with Mahindra to reduce costs. The Renault brand was not famous in the country and the price was not as cheap. Tata Motors’ Indigo was available at a cheaper price. The Logan bombed and sales were very low.

The car was the champ of the German Abwrackprämien-mania of 2009: Retire your clunker, collect €2000, and for just €5000 of pocket-change, you get a real car with a real trunk and 4 doors: The Dacia Logan. The car, built in Renault’s Romanian subsidiary sold more than 150,000 units ion Germany since its introduction. It drove car executives bonkers, and engineers to their workstations to design low-cost cars. Now, it’s being pulled off the market. The reason?

Renault has made a big splash with their el-cheapo Dacia in the European market. In the first 4 months of this year, 17 percent of Renault’s sales came from Nicolae Ceausescu’s former auto works in Romania. France’s PSA doesn’t want to take it any longer, and now plans for their own low-cost line.

The emerging car market in India isn’t emerging fast enough to keep some car companies alive. Three years after Renault started to build its low-cost Logan in India, Renault is pulling out. The ho-hum sales come as no surprise to the attentive TTAC reader. As previously noted, India sells in a year what China consumes in a month in terms of cars.