Question Of The Day: Should Automobiles Be Marketed… For A Lifetime?

The average Toyota Camry likely sells for somewhere in the neighborhood of $25,000.

What if you could buy a more durable version of that Camry for, say, $33k…. and get a bumper to bumper lifetime guarantee?

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  • Theflyersfan Keep the car. It's reliable, hasn't nickeled and dimed you to death, and it looks like you're a homeowner so something with a back seat and a trunk is really helpful! As I've discovered becoming a homeowner with a car with no back seat and a trunk the size of a large cooler, even simple Target or Ikea runs get complicated if you don't ride up with a friend with a larger car. And I wonder if the old VW has now been left in Price Hill with the keys in the ignition and a "Please take me" sign taped to the windshield? The problems it had weren't going to improve with time.
  • SPPPP I don't think it's a sign of pressure from external competition, but rather a healthy sign of letting practicality trump triumphalism on the assembly floor. Does a 1-piece casting make sense? Imagine the huge investment (no pun intended) in the tooling for that structure. Now imagine that a change in regulation or market conditions requires a change to the structure. You're going to build all the tooling all over again? Why not use "gigacasting" selectively, to build right-sized modules that can be assembled simply and repeatably? Changing 1/3 of the tooling is much less costly. Additionally, it makes the vehicles repairable, instead of being subject to total loss in a minor accident.
  • Formula m Oh my first Ford learning experience was with a sales manager who is a former stripclub manager with a Satan’s choice tattoo on his forearm… was very eye opening. You can imagine how he has contributed to Ottawa over his long tenure with Ford. Hopefully A.I. gives a different experience
  • Slavuta This video explains the whole situation and also goes back when Musk was laughing off chinese companies
  • SPPPP Nice vehicle. My only fear with driving it so little is rodent damage - but I guess keeping it in the garage cuts that risk down a lot.