#labels
Polestar Seats: Virtue Signaling Now Standard
In service of promoting its own sustainability goals, Polestar has opted to offer seating with small print that details the carbon footprint of your chosen upholstery. Though it doesn’t actually matter whether you’ve selected wool, Nappa leather, or faux-leather vinyl (which Polestar calls MicoTech) because the company appears to have labels ready for every option. It’s commercialized virtue signaling at its finest and will become commonplace on every model it sells, starting with the 2024 Polestar 3 SUV.
Matt Posky
Jan 03, 2023
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