#kodiaq
Koda SUV is Strong Like Bear, Forces Alaskans to Play the Name Game
Call it a friendly occupation.
The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.
Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled.
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