A recent study from Consumers Union — the public policy and advocacy division of Consumer Reports — shows continued interest among U.S. residents in seeing automakers improve fuel economy figures, even as gas prices remain fairly low.
While this should come as a shock to no one, nearly nine in 10 surveyed consumers agreed automakers should continue improving fuel efficiency standards on all vehicles. As well, only 30 percent believed manufacturers actually cared about lowering fuel costs for their customers.
This might be true but, then again, why would automakers do such a thing when the general populace has essentially turned its back on economical passenger cars? With little incentive to sell them, especially if the Trump administration alters 2025 emission targets, any top-tier automaker focusing exclusively on building MPG-focused automobiles would be placing itself at major financial risk.
The survey indicated fuel economy as the area perceived to possess the most room for improvement in modern vehicles. However, consumers have not used their wallets to bolster economy car sales. There appears to be a disparity between what the public claims to value and how it actually behaves. At a minimum, consumers may have misunderstood everything it would take to see fleet-wide fuel consumption decline. If they want to see higher MPGs, they’re going to have to make some sacrifices and the survey doesn’t allude to that fact. (Read More…)
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