#heatedseats

Automakers and companies of all types frequently survey their customers to develop ideas for new products and get feedback on existing items. But while that information is valuable and should be considered when creating new products, some companies seem to bypass the process altogether and end up rolling out something unexpected. Apple did a great job of that with the iPhone, creating a whole world of new products that people didn’t know they needed, but BMW didn’t have the same luck when it made the move to package popular vehicle features in added-cost subscription services. Though it’s not ditching the controversial practice altogether, BMW walked back the heated seat subscription after receiving scathing feedback from customers.

The weather turned nasty for a lot of us this week, and it's heated-seat time again.

Heated seats and heated steering wheels are huge selling points for car buyers living in cold climates, but automotive supplier ZF has another idea. The well-known transmission builder brought a heated seatbelt system to CES that it says will improve cold weather range in EVs.