Grabbing the Future: Toyota Drops a Billion Into Ride-hailing Company

Not wanting to be left out of the alternative revenue streams party, Toyota Motor Corporation has invested $1 billion into a Singapore-based ride-hailing and ride sharing company you’ve probably never heard of.

Grab Holdings Inc., known to consumers simply as Grab, offers numerous car-based transportation options and services in Southeast Asia. Don’t have a car? Borrow one from Grab. Hail one operated by Grab.

In the future, it seems likely that car will be a Toyota.

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