Grabbing the Future: Toyota Drops a Billion Into Ride-hailing Company

Steph Willems
by Steph Willems

Not wanting to be left out of the alternative revenue streams party, Toyota Motor Corporation has invested $1 billion into a Singapore-based ride-hailing and ride sharing company you’ve probably never heard of.

Grab Holdings Inc., known to consumers simply as Grab, offers numerous car-based transportation options and services in Southeast Asia. Don’t have a car? Borrow one from Grab. Hail one operated by Grab.

In the future, it seems likely that car will be a Toyota.

The investment is the clearest signal so far that Toyota president Akio Toyoda is serious about transforming the automaker into a “mobility” company, though a one-time cash drop on another mobility company is a drop in the bucket, considering Toyota’s status as the world’s number one seller of cars and trucks. Still, it’s the largest such investment from the company to date.

In the U.S., General Motors and Fiat Chrysler have much stronger ties to the mobility market. GM invested in ride-hailing company Lyft two years ago, and now owns its own autonomous mobility firm, Cruise. FCA’s partnership with Google-owned Waymo recently saw the tech arm request 62,000 Chrysler Pacifica Hybrids for future ride-hailing duties.

These partnerships also lead to technology sharing, benefitting automakers looking to get a leg up on their rivals. Grab certainly knows a lot about app-based services — besides its preexisting services, the company recently took over Uber’s operations in Southeast Asia.

While Toyota hasn’t described the size of the stake it purchased in Grab, one of its executives will sit on the company’s board.

“A board seat almost guarantees that Grab will buy cars from Toyota,” said Steve Man, a Bloomberg Intelligence analyst. “The $1 billion that Toyota is paying for a stake is not a high price for selling more cars and whatever other self-driving technologies.”

Grab opened an engineering center in Seattle in 2016, bolstering work performed at its other R&D centers in Singapore and China.

[Image: Toyota]

Steph Willems
Steph Willems

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  • Dingleberrypiez_Returns Dingleberrypiez_Returns on Jun 13, 2018

    "a Singapore-based ride-hailing and ride sharing company you’ve probably never heard of" Dude, where have you been? Grab is pretty well known, even in the US. Especially to any one who even remotely pays attention to Uber's business dealings.

    • Brn Brn on Jun 13, 2018

      I've never heard of them, probably because I'm in the US, where they don't operate. Heard of, and prefer, Lyft though.

  • Sub-600 Sub-600 on Jun 13, 2018

    Singapore Sling, very refreshing cocktail, not too many though, gin can make you sin.

  • SCE to AUX Here's some advice - slow down. That's a great way to arrive home safely, without a ticket, with lower blood pressure, and more economically.
  • Dartdude They need to rebrand the models, The standard model should be Wagoneer and long version should be Grand Wagoneer. There should offer the Ram Rev powertrain in these
  • Irvingklaws Seems more like they're adopting Honda styling queues. Now if they would just adopt their reliability...
  • FreedMike "Obsidian Edition."Oooooh, obsidian is really, really hard stuff.
  • John The awesome Infiniti G series saved this company 20 years ago, but they are right back on track to obsolescence. (yawn)