#gizmology

Ever dozed off at the wheel? Buy an upcoming Mitsubishi plug-in hybrid, and you’ll get a not quite rude, but nonetheless resolute awakening.

The Highway Loss Data Institute, an affiliate of the Insurance Institutes For Highway Safety, reports that an audit of insurance claim filings shows no reduction in claim amounts in states with bans on cell phone use in cars. According to the report:

HLDI researchers calculated monthly collision claims per 100 insured vehicle years (a vehicle year is 1 car insured for 1 year, 2 insured for 6 months each, etc.) for vehicles up to 3 years old during the months immediately before and after hand-held phone use was banned while driving in New York (Nov. 2001), the District of Columbia (July 2004), Connecticut (Oct. 2005), and California (July 2008). Comparable data were collected for nearby jurisdictions without such bans. This method controlled for possible changes in collision claim rates unrelated to the bans — changes in the number of miles driven due to the economy, seasonal changes in driving patterns, etc.

Month-to-month fluctuations in rates of collision claims in jurisdictions with bans didn’t change from before to after the laws were enacted. Nor did the patterns change in comparison with trends in jurisdictions that didn’t have such laws.

Automotive News [sub] reports that supplier giant Denso, which is 23 percent owned by Toyota, will launch a competitor to Ford’s Sync system. The system, named Blue Harmony, will provide music, directions, e-mail, Internet radio, news headlines and other driver distractions through a touchscreen on the center of the instrument panel, according to Denso sources. The system will use Denso apps to bring Pandora internet radio, Facebook, Flickr and other web-based services to the Blue Harmony platform.

After registering a 33% increase in sales for December 2009 (albeit with a rumored 35 percent fleet mix), Ford aren’t letting the grass grow under their feet. industry.bnet.com reports that GM and Ford are to announce the updated versions of their in-car communications systems. Ford announced first that their “Sync” system is turning more towards Apple for new applications, despite the system being developed with Microsoft. Naturally, Microsoft is free to develop Sync-like features for others car makers. Doug Vandagens, director of Ford’s Connected Services Solutions Organisation justified this move at a press conference by saying that many Apple iPhone customers are customising their phones with Apple, therefore, Ford had to follow that trend. A clear indication of Ford marketing to towards younger customers, with the Fiesta being pushed at young, trendy types. GM will have an announcement tonight about their updated GM OnStar.