#giugiaro

Sometimes designers become super stars in the car biz: just ask that dude who made the Ford GT, or the other dude responsible for the Chrysler 300. I am sure both made other vehicles which they truly hated. Perhaps the 300’s designer shares some amount of blame for the last Chrysler Sebring? I am sure that Ital Design’s Giorgetto Giugiaro has the same problem, but Hyundai wrote him a check and he made it happen. Quite honestly, the original Hyundai Excel here in the USA wasn’t a bad car at all. Bad looking, that is.

And honestly, after walking around this example at a historically savvy Hyundai dealer (next to a Lamborghini Dealership that bored me after 20 minutes) I suggest to you, dear reader, that the Excel sold so unbelievably well on both price and design. Because this machine could look much, much worse.