Tag: Ford

By on April 3, 2020

The novel coronavirus pandemic took hold in Europe before invading the U.S., which is why anyone hoping for a quick restart of the domestic manufacturing sector might want to forget about the month of April.

On Friday, Ford said its European assembly operations will remain offline until at least the first week of May. (Read More…)

By on April 3, 2020

Mirroring its southern neighbor, Canadian auto sales took a dive last month as measures designed to slow the spread of COVID-19 went into effect across the country. First-quarter volume, as a result, fell roughly 20 percent across the industry, with March’s decline pegged at 48 percent by DesRosiers Automotive Consultants (via Bloomberg).

Still, amid all the gloom were statistical bright spots. (Read More…)

By on April 3, 2020

With social distancing measures throwing automotive sales straight into the dumpster, Ford is reportedly getting ready to float some interesting ideas by the U.S. government. It’s vying for a stimulus deal aimed at giving the industry a jump start after the health crisis posed by the novel coronavirus subsides.

One of the models Ford’s pushing is unsettlingly familiar.  (Read More…)

By on April 2, 2020

Despite Ford’s rejiggering of the Mach 1 name for use in the Mustang-inspired Mach-E crossover, the original will not be superseded by the new EV. Based upon leaked dealer VIN decoder guides, it appears the storied pony car trim could be returning for the 2021 model year.

We haven’t seen the Mach 1 since 2004, when it briefly appeared as the high-performance alternative to the Mustang GT. While not as brutal on paper as the SVT Cobra, it was loaded with the best parts the manufacturer could source from other Ford models reliant on the 4.6-liter V8. Having driven both vehicles when they were new, your author can attest to the supercharged snake being the superior performance coupe. Its independent rear suspension was unique within the Mustang lineup at the time, and it offered 390 horsepower against the Mach 1’s naturally aspirated 305 hp — though both vehicles seem to have been underrated by the manufacturer. (Read More…)

By on April 2, 2020

2018 Ford F-150 , Image: Ford

Long promised and as of yet undelivered, the hybrid variant of the Ford F-150 will be the first vehicle of its kind in a wildly competitive (and lucrative) segment. The model will offer pickup buyers a taste of the fully electrified pickups poised to flood lineups, while giving do-it-yourself types and work crews a convenient power source for their tools, lights, etc.

As of this week, it seems we now know what to expect under the hood. (Read More…)

By on April 1, 2020

ford

It would be great if pandemics arrived with clear time frames in tow. Alas, this is not the way nature works. And for companies dependent on workers, um, working, the unpredictability of a viral outbreak means every cost-saving measure is on the table.

At Ford, which has already announced a hiring freeze and executive pay cuts, existing efforts might not be enough to stabilize its balance sheet. (Read More…)

By on March 30, 2020

With the United States on pause for the coronavirus outbreak, we’ve been left scratching our heads as to how it might impact the timetable of numerous vehicles slated to debut later this year. Apparently, working remotely isn’t as big a hassle for engineers as one might assume — provided the car is nearing completion. Ford is reportedly continuing development of the all-electric Mustang Mach-E by allowing staff to tweak and test prototypes from their homes.

Ideally, the crossover would be spending more time on factory proving grounds while being fussed over by a full complement of engineers. Yet Ford faces a situation where that’s not possible and doesn’t want it stalling the model’s launch. This is the automaker’s first real attempt at a purpose-built EV and the timing is important. A bad impression could send investors running for the hills; meanwhile, any delay would bring the Mach-E that much closer to obsolescence in the minds of customers.  (Read More…)

By on March 27, 2020

Image: GM

One should never pay too close attention to social media, but sadly, that’s where a lot of diplomacy takes place these days. Especially today.

Since dawn broke over the nation Friday, President Donald Trump has chastised General Motors and Ford for their perceived foot-dragging in getting much-needed ventilators into production, urging them to pick up the pace and suggesting that he might invoke the Defense Production Act — a wartime measure aimed at aligning industrial output with America’s immediate defense needs. In this case, the enemy is microscopic, but packs a punch.

We’re already on it, Ford and GM replied. (Read More…)

By on March 27, 2020

News arose yesterday that General Motors’ and Ford Motor Company’s battle plans rely heavily on SUV and pickup sales, rather than electric vehicles. Details of the corporate strategies, first shared by Reuters, soon circulated through the media, with many outlets upset that the pair seem to have oversold the role electrification will play in their respective lineups through 2026. One wonders how they could possibly be this surprised.

Using data issued to parts suppliers from the two automakers, AutoForecast Solutions predicted North American production of SUV models from GM and Ford will outpace the assembly of traditional cars by more than eight to one in 2026. Roughly 93 percent of those models are expected to be dependent upon gasoline. Meanwhile, Reuters compared the manufacturers’ strategy against Tesla — a company that only exists for the explicit purpose of selling EVs and has never assembled a gas-powered automobile — as if all manufacturers are equal in scope and cater to the same type of customers.  (Read More…)

By on March 26, 2020

Ford badge emblem logo

While Ford Motor Co. plans to reopen several factories by early April, it’s not doing much of anything at present. That’s a standard problem among domestic brands with the coronavirus afoot, and two of them — Ford and General Motors — are coming off sizable restructuring efforts that included staffing reductions in the thousands. Additional cutbacks aren’t desirable; not with everyone watching how these companies handle the outbreak.

As it secures extra spending power from credit lines, Ford knows the steep financial cost of having the majority of its workforce stuck at home (to say nothing of its customers) will be steep. A plan is now afoot to keep jobs secure. (Read More…)

By on March 26, 2020

2020 Ford Super Duty

Given the level of uncertainty out there, even best-laid plans rest on a quivering foundation of JELL-O. It’s the same for automotive plant shutdowns in North America — most temporary idle periods carry an open-ended end date. We’ll reassess at that point and make a decision, automakers are saying.

Just two days ago, Ford Motor Company said its shutdowns would go well past the original March 30th end date; now it’s saying some facilities will come back online earlier than thought. (Read More…)

By on March 24, 2020

ford

A national health crisis has prompted Ford to go into the PPE (personal protective equipment) and ventilator business.

Tuesday morning, the automaker announced a joint effort with 3M, GE Healthcare, and its UAW-represented workers to bolster production of the life-saving gear — at the same time not missing an opportunity for a little self-promotion. (Read More…)

By on March 23, 2020

cami assembly factory

Much talk has been made over the past week of turning the auto industry’s manufacturing might into a so-called Arsenal of Health. In the U.S. and Canada, federal governments have turned to automakers for production of much-needed ventilators to save lives of coronavirus patients. Meanwhile, breweries and distilleries have swapped to hand sanitizer production.

Turning on a dime to crank out ventilators and face masks isn’t an overnight proposition, but an emergency effort to expand the availability of life-saving supplies would go a long way to save lives. The Detroit Three are already on it. Tesla, too. (Read More…)

By on March 23, 2020

Rare Rides previously featured the weather-inspired SVT Lightning, an effort that saw Ford add a healthy dose of power and sporty handling to its full-size pickup.

Today we’ll have a look at Lightning’s smaller sibling, which is named after the same weather event: the Ranger Thunderbolt, from 2002.

(Read More…)

By on March 20, 2020

broncosportforum

Not everyone spent all week searching in vain for toilet paper. Someone with access to Ford’s dealer order site snapped pics of trim levels and powertrains pertaining to the upcoming Ford Bronco Sport, originally scheduled for a public reveal next month.

That debut could still happen, most likely online, but now there’s even less to learn about the Escape-based model that wishes it was a Bronco. (Read More…)

Recent Comments

  • phreshone: Time to shift to mid-sized SUV… Ford/GM don’t make family cars anymore The SUV shape with...
  • JimZ: Which usually means “the only answer I’ll accept is one which tells me I was already right.” No matter how...
  • DenverMike: New F-150s were eligible with just a 2 MPG improvement over the trade-in. Or $3.500 with a 1 mpg...
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