Tag: Ford

By on July 2, 2020

The Bronco II was a compact SUV marketed on the long-term brand recognition of the Bronco. But only a few years into its production run, the Bronco II had established an infamous reputation all its own — and eventually proved one of the most costly models Ford ever created.

(Read More…)

By on July 2, 2020

Ford’s not calling it that, but the marketing push surrounding the debut of the new-generation Bronco on July 13th is looking a lot like a joke your author has tossed about the past few weeks.

The sheer amount of prime-time programming space purchased on the Disney Media Network’s ABC, ESPN, and National Geographic channels — as well as spots on streaming service Hulu — calls to mind the ill-fated experiment of “E-Day.”

Heralding an automotive invasion that was quickly repelled and thrown back into the sea, E-Day reached viewers on September 4th, 1957. (Read More…)

By on July 2, 2020

For the third and perhaps last time, Lincoln will cease production of the Continental.

The discontinuation of the slow-selling sedan at the end of 2020 was confirmed late Wednesday by Automotive News and quickly backed up by a statement from Lincoln, though the news was something we’ve expected for quite some time. It was foretold by unconfirmed past reports and a growing mountain of evidence.

Alas, this year’s destruction of things from the past did not spare a nameplate that first appeared in 1939. (Read More…)

By on July 1, 2020

North of the border, Wednesday dawned on a country celebrating a significantly less festive, no-touch national holiday. No fireworks and crowds on this COVID-y Canada Day, just locals lighting them off from the roofs of walk-ups in your author’s humble neighborhood. The “crowd” outside the Burger King hasn’t grown or shrunk in size (and remains just as clandestine as before).

This year, however, Americans have good reason to join in the celebration. (Read More…)

By on June 30, 2020

ford

If you’re in the market for a midsize pickup and possess an irresistible urge to tackle the worst terrain you can find, chances are the most rugged variants of Chevy’s Colorado and Toyota’s Tacoma top your list of maybes. Ford would like a word.

The Ranger didn’t enter the segment with the brawniest hardware in tow, but the passage of time has a way of correcting mistakes (if you want to look at it that way). On Tuesday, the Blue Oval debuted a trio of packages designed to deliver more off-road capability — and even power. Raptor Lite? (Read More…)

By on June 29, 2020

ford

On the same day that it encouraged fans to follow it on Instagram for sexy Bronco teasing, Ford Motor Company announced it will pull advertising from all social media platforms for a period of 30 days.

As you read here roughly nine minutes ago, Ford’s move comes after Honda did exactly the same. The automakers, among a number of other companies, aim to pressure big social media companies to root out and erase or ban hate speech — which can be a very nebulous term, depending on who’s using it. (Read More…)

By on June 26, 2020

ford

The hazy year of 1981 brought the world many things, among them, yours truly. It was also a year that sent bullets flying through the air towards several world figures; a year that saw interest rates soar to new heights (while horsepower values fell to dismal lows), and brought what was arguably the last year of true classic rock.

In the background, New Wave ominously gathered strength.

Also gathering strength? The Ford F-Series’s popularity, as the model line donned the hat of best-selling vehicle in the U.S. that year. The F-Series traces its lineage to the Truman administration, and we now have a new generation to ooh and aah over. (Read More…)

By on June 25, 2020

ford

Ford Motor Company pulled the wraps off the next-generation 2021 F-150 on Thursday night, revealing a new body and face that’s evolutionary in nature and a powertrain addition that sets its apart from all rivals. Could you call it revolutionary?

Being first in its class to offer something new is key for the F-150, being America’s best selling vehicle and all. In this case, that feature is a hybrid powertrain — one Ford says will make the F-150 the most potent light-duty pickup on the market.

There’s also added inches where it supposedly counts (Read More…)

By on June 22, 2020

If the last few months have taught us anything, it’s that you can keep people isolated in their homes without any negative consequences whatsoever.

Sure, we’ve seen articles from scientific journals like The Lancet warning that similar experiments run on a much smaller scale resulted in psychological stress and disorder, including low mood, insomnia, stress, anxiety, anger, general irritability, emotional exhaustion, paranoia, drug abuse, depression and post-traumatic stress symptoms, but where’s the evidence of that happening this time?

Don’t answer that.

Employers the world over are already seeing the benefits of remote work and have begun to consider how to make it a long-term proposition. In addition to protecting companies against any new COVID-19 outbreaks, stay-at-home orders mean paying for less office space and utilities. Automakers are starting to think this is a pretty sweet deal — especially with productivity not having taken much of a hit — and are now considering whether to extend at-home employment indefinitely.  (Read More…)

By on June 21, 2020

Bronco6g.com

At this point, if Ford wants to keep the upcoming Bronco and Bronco Sport under wraps until their respective unveilings, it had best invest in surplus anti-aircraft batteries — or just never leave the confines of company-owned production facilities. Even those walls have proven a porous barrier, however.

As the weekend dawned, drone-provided aerial spy photos appeared of the two dissimilar Broncos congregating with a Chevrolet Colorado ZR2 out in the desert, far — at least, one would assume — from prying eyes. (Read More…)

By on June 19, 2020

Image: Ford

Insisting earlier in the week that its scheduled debut date for the new Bronco was simply a coincidence, Ford has nonetheless found itself forced to push back the model’s reveal even further.

The automaker unintentionally made waves after its planned July 9th reveal of the reborn off-roader (already deferred by the pandemic and resulting trade show cancellations) coincided with the birthday of O.J. Simpson — a man forever linked to the vehicle following his low-speed 1994 cruise into infamy.

Everyone noticed, including the sister of Nicole Brown Simpson, whose 1994 murder — along with that of friend Ron Goldman — sparked the trial of the century. (Read More…)

By on June 18, 2020

Even before the pandemic and subsequent economic crash, much talk was being made about living in your car. Specifically, the vehicle of choice would be a spacious yet efficient van. It continues to this day in many corners of the Internet.

Ford apparently took this discourse to heart, reportedly adding a new feature to the upcoming 2021 F-150 pickup that makes home ownership unnecessary. (Read More…)

By on June 18, 2020

ford

Ford brought back the Mustang Mach 1 to offer buyers an involved, hands-on, track-worthy driving experience, but the Mustang Mach-E arriving next year will offer the ability to go hands-off. New hardware and software, combined with extensive mapping of certain divided highways, will see some Ford vehicles gain the ability to cruise without a driver’s hands on the wheel, starting in the 2021 model year.

The long-expected tech addition catapults Ford into the big leagues of Level 2 autonomy, rivaling General Motors (Super Cruise) and Tesla (Autopilot). Like the others, this feature still falls short of any “self-driving” or “fully autonomous” label. At least Ford’s system has something Tesla’s doesn’t. (Read More…)

By on June 17, 2020

ford

By now, most Americans are sick of seeing the inside of their own homes, but not everyone falls into that camp. There’s pros to go with working from home that, in some cases, outweigh the cons.

Ford Motor Company, which sent 30,000 U.S. employees home amid the coronavirus pandemic, wants to hear from this cohort on whether remote work should become the status quo. (Read More…)

By on June 16, 2020

ford

The Bullitt and GT350 appear dead for 2021, but fear not. Those who find the Ford Mustang GT just a tad underwhelming can soon opt for a Mach 1, which combines various attributes of those three aforementioned cars in one retro package — though perhaps not as retro as some would like.

It’s also not as plentiful as some ‘Stang fans would prefer, either, going on sale in the spring of 2021 as a limited-run model capped at, well, no one knows how many units. (Read More…)

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