Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXXV)

It didn’t take very long for the chilly reception of the downsized and Panther-based Mark VI to reach Ford HQ in Dearborn. Despite the seductive and elegant four-door Mark VI’s presence, sales were nowhere near those of the outgoing Mark V. Things continued on their downhill trend for the model’s four-year duration. It was time for an all-new take on the PLC from Lincoln.

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TTAC Rewind: Driving While Canadian

It's Sunday rewind time again, and today's TTAC Rewind takes back a couple of years to that time when Steph detailed the bizarre case of a Canadian woman who ended up in a Georgia (the state not the country) jail for the crime of ... being Canadian.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXXIV)

In today’s Lincoln Mark coverage, we reach the conclusion of the ill-fated and unpopular Mark VI. Though the Mark of 1980 to 1983 was arguably the least interesting entry in the model’s history and the one with the least amount of effort put into it, Lincoln still charged a pretty penny for its PLC. But the market was changing, and so was Lincoln’s lineup.

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TTAC Rewind: Recapping the Life and Death of the Chevrolet Volt

Good evening. TTAC rewind is a bit late today due to your humble author being on the road again.

Anyway, I was talking to a few other journalists this week about the Chevrolet Volt and my contention that while it had its faults -- a bit overpriced, the lack of a middle seat in the rear -- the car was generally pretty good, and its extended-range electric powertrain setup could've been revolutionary for electrification, but GM simply didn't market it strongly enough.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXXIII)

We continue our Rare Rides coverage of the unfortunate Lincoln Continental Mark VI today, and take a deep dive into its cobbled-together and frequently shuffled trims, the Designer Series in particular. In a last-of moment, the Mark VI quickly lost the exclusivity it once carried as Lincoln’s purveyor of fine designer styling.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXXII)

We return to our Lincoln Mark series today, and the newly Panther-tized Mark VI coupe and sedan. We’ve already examined the exterior differences between Marks V and VI, as Lincoln designers attempted to replicate the successful looks of their late Seventies PLC with much less length and width available. Design freedom was additionally hampered by new platform sharing with the 1980 Continental, for which the Mark VI basically served as a top trim. Today we’ll check out the Mark’s newly modernized interior.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXXI)

During the mid-Seventies, the design team at Lincoln had a tall order in regard to the upcoming 1980 Mark VI. The all-new coupe would need to continue the PLC styling tradition of the Mark III, IV, and V, the former of which dated back to 1968. But for the first time, Mark’s "large and in charge" styling would be applied to a much smaller car. For an added challenge, Lincoln’s brass decided the Mark’s ethos needed conversion onto a sedan. Let’s see how it went. 

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXX)

It’s our 30th installment in the Lincoln Mark series, and we’re at a low point. As mentioned last time a confluence of different factors forced downsizing across the American car landscape. Money-saving tactics from the accountants at Ford meant the new, “improved,” and much smaller Mark VI wore almost identical styling to its lesser Continental sibling (a first). Both cars even shared a platform, with Mark VI offered in required two- and unexpected four-door guises.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXIX)

The successes the Lincoln Continental Mark series achieved with its triumphant return as the Mark III personal luxury coupe of 1969 ensured the Mark IV of 1972 was also a success. And when the Mark V debuted on its own (reused Thunderbird) platform in 1977, it brought the Mark name to a pinnacle of sales. Laden with trim, designer editions, and special commemorative super lux limited-run cars, it was a last-of moment: Lincoln was still selling true full-size cars while the rest of Detroit had already downsized. But the clock ran out on the enormous domestic luxury boat in 1979, and Lincoln needed a do-over for 1980. Enter a big misstep, the Mark VI.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXVIII)

For our 28th entry in the Lincoln Mark series retrospective, we arrive at a momentous and sad occasion: the end of the traditional full-size Mark V. In 1979, fuel economy concerns of consumers and government meddling in the form of emissions standards were layered onto a car market that contained ever-increasing numbers of economical, reliable Japanese imports. Other Detroit automakers threw up the white flag by 1977 and introduced smaller full-sized cars, but Ford held on to the bitter end. And for its three-year run, the Mark V sold very well, both as Lincoln’s most prestigious car and a full-size holdout at a time when many Americans really didn’t want to buy a smaller car.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXVII)

Making our way through the trim-laden legacy of the Lincoln Continental Mark V has consumed all of our attention over the past few weeks. After spending some time on the mid-tier Luxury Group packages of 1977 to 1979, we pored over the Designer Series editions of 1977 and 1978. The latter of those two years was Ford’s 75th anniversary and saw the launch of the super expensive Diamond Jubilee package to celebrate. For the Mark V’s outgoing year in 1979, the Designer Series cars returned, and Lincoln reworked the Diamond Jubilee package into the Collector’s Series. It’s time to have one final Mark V trim talk.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXVI)

We return with more Continental Mark V Designer Series goodness today, in our second of three consecutive installments on said topic. Last time we took a look at the resplendent luxury of the 1977 Designer Series trims in their respective Bill Blass, Cartier, Givenchy, and Pucci colorways. An immediate hit with consumers who were in desperate need of luxury gingerbread, the Designer Series trims were reworked in 1978 in the name of visual differentiation. There was also a very special and expensive Mark V commemorative edition in honor of Ford’s 75th anniversary.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXV)

As we move on to the 25th entry in our Lincoln Mark saga, it’s the second week in a row where we’ll focus entirely on Mark V trim packages. Last week we discussed the various iterations of the Luxury Group - a variety of color themes for the Mark V’s interior. Luxury Group options served as a starting place for the customer to custom-order their Mark V. However, the truly well-heeled PLC customer knew such freedom of choice was inherently sub-par: A Designer Series Mark V cost much more than a Luxury Group car, and its appearance was specified for you.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXIV)

We continue with more Continental Mark V coverage today, and hone our focus on the model’s various trims. After their successful (big profit center) introduction in 1976 on the Mark IV, the quite expensive Designer Series trims were a shoo-in for a return on Mark V. Lincoln took full advantage of the popularity of “special” trim and gingerbread during the late Seventies, and went a little wild with the options. New colors, limited editions, and Designer Series layouts that changed by the year! It’s time for some in-depth trim action, and Luxury Group is up first.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XXIII)


We return to our Lincoln Mark Series coverage today, near the Mark V’s large B-pillar. While our last installment started on the exterior changes Lincoln designers made for the switch from Mark IV to Mark V for 1977, there’s so much car to cover (over 230 inches) that we had to take an intermission. It’s time for vinyl and big rear ends, and we’ll talk about the Mark too.

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  • Lou_BC "Owners of affected Wrangles" Does a missing "r" cancel an extra stud?
  • Slavuta One can put a secret breaker that will disable the starter or spark plug supply. Even disabling headlights or all lights will bring more trouble to thieves than they wish for. With no brake lights, someone will hit from behind, they will leave fingerprints inside. Or if they steal at night, they will have to drive with no lights. Any of these things definitely will bring attention.I remember people removing rotor from under distributor cup.
  • Slavuta Government Motors + Government big tech + government + Federal police = fascist surveillance state. USSR surveillance pales...
  • Johnster Another quibble, this time about the contextualization of the Thunderbird and Cougar, and their relationship to the prestigious Continental Mark. (I know. It's confusing.) The Thunderbird/Mark IV platform introduced for the 1971 model year was apparently derived from the mid-sized Torino/Montego platform (also introduced for the 1971 model year), but should probably be considered different from it.As we all know, the Cougar shared its platform with the Ford Mustang up through the 1973 model year, moving to the mid-sized Torino/Montego platform for the 1974 model year. This platform was also shared with the failed Ford Gran Torino Elite, (introduced in February of 1974, the "Gran Torino" part of the name was dropped for the 1975 and 1976 model years).The Thunderbird/Mark series duo's separation occurred with the 1977 model year when the Thunderbird was downsized to share a platform with the LTD II/Cougar. The 1977 model year saw Mercury drop the "Montego" name and adopt the "Cougar" name for all of their mid-sized cars, including plain 2-doors, 4-doors and and 4-door station wagons. Meanwhile, the Cougar PLC was sold as the "Cougar XR-7." The Cougar wagon was dropped for the 1978 model year (arguably replaced by the new Zephyr wagon) while the (plain) 2-door and 4-door models remained in production for the 1978 and 1979 model years. It was a major prestige blow for the Thunderbird. Underneath, the Thunderbird and Cougar XR-7 for 1977 were warmed-over versions of the failed Ford Elite (1974-1976), while the Mark V was a warmed-over version of the previous Mark IV.
  • Stuart de Baker This is depressing, and I don't own one of these.