Big Rollout For Small Car: Nissan Launches DAYZ Kei (You've Seen It Already.)

Nissan and Mitsubishi today presented their jointly developed, but separately badged and marketed kei car to an amazingly large contingent of the Japanese press. TTAC readers are quite familiar with the car(s). They have watched the Nissan DAYZ and its Mitsubishi siblings, the eK Wagon and eK Custom on its first day of production at Mitsubishi’s plant in Mizushima, near Hiroshima, more than two weeks ago. Today, the car arrived in Tokyo.

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  • Lorenzo TikTok won't sway young people, but low prices will. There will need to be a parts and service network in place to go along with it, and of course, the vehicles must be able to survive typical American neglect of maintenance. Miss on those, and Chinese brands can follow Renault and Peugeot out the door.
  • Tassos Enough with this nonsense technology. It is my right to rear end the car in front of me while i drive around in my e-class (diesel, rebuilt) looking for the Hot Women In My Area. My phone keeps prompting me that they are ready to meet me.
  • 28-Cars-Later 33% is still unrealistic, though hybridization of the bread and butter models is in my view (though not sure how well that will go over with the professional use pickup crowd, they already spend a kachillion for conventional technology to subsidize the losses of everything else).
  • MaintenanceCosts When these proposed regs came out it was quickly determined that the industry could satisfy them with a mix of fewer than 1/3 BEVs if nearly all ICE vehicles were hybridized. With that in mind, I think this lawsuit is mostly "FJB" political theater by Republican AGs trying to make sure that they don't get primaried by far-right party bases.
  • Lou_BC An I thought the President had absolute immunity;)