#edselcitation

In our last edition of Abandoned History, we found ourselves in the earliest days of Edsel sales in 1958. The new company offered a full lineup of four sedan-based models and three different wagons. But because Edsel failed so spectacularly, 1958 was the only year it had a broad product offering. Four of seven models were eliminated before the company’s second model year.

Last time we covered the cheapest of the one-offs, the Pacer. Its near entry-level status confused customers as it wasn’t exactly a cheap vehicle at $2,700 ($27,973 adj.) before options like a heater or radio. Pacer was also based on a Ford, but priced more like a Mercury. Still, the Pacer found 19,057 customers in its only year; many more than the upmarket Citation found during its outing.