Game Day Delivery: Domino's DXP, a Bespoke Pizza Delivery Vehicle

If you’re going to a party to watch the big game this Sunday, there’s a good chance pizza will be on the menu.

According to the good folks at the National Restaurant Association, Super Bowl Sunday is the biggest day of the year for the pizza industry. Pizza Hut will sell at least 2 million pies and Domino’s expects to sell over 12 million slices.

Why are we talking about pizza at a car publication? Well, since game watchers will be too busy, erm, watching the game, they’ll likely have their pizzas delivered. If that pizza comes from your local Domino’s, it’ll be delivered by this: the Domino’s DXP.

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  • Urlik Of course the IIHS moves the goal posts. It’s all about staying relevant.