Another day, another automaker making promises about electric vehicles. Today’s company is Ford, which has vowed to make all European automotive sales electric-only by 2030.
This comes with the footnote of having the ability to soften that promise with plug-in hybrids. But, since this is all about corporate virtue signaling, that’s not what automakers tend to lead with. The industry wants to focus upon net-zero carbon emissions, sustainability, and other buzz terms that allow something to sound environmentally friendly without our needing to check if that’s actually the case. By the time 2030 comes around, only a few dozen people are even going to remember these promises if they’re not kept anyway — giving companies another opportunity to move the goalpost.
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