Truth in Numbers: Tesla Motors Kind of Lied to Us

Yesterday, we mentioned how Tesla was behind schedule with its everyman Model 3 — delivering only 220 units to the half-million reservation holders since the start of production in late July. While we knew it would get off to a slow start, CEO Elon Musk previously assured the public that production would increase exponentially through the end of the year by way of a “ production hell” trial by fire.

Musk claimed there should be “zero concern” about Tesla achieving a production rate of 10,000 cars a week before the end of next year. But many wondered if that was even possible. Despite Tesla making serious strides to increase production volume this year, we remained dubious that the proposed numbers were even feasible for a fledgeling automaker.

As it turns out, they weren’t — and the company knew it.

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  • Lorenzo TikTok won't sway young people, but low prices will. There will need to be a parts and service network in place to go along with it, and of course, the vehicles must be able to survive typical American neglect of maintenance. Miss on those, and Chinese brands can follow Renault and Peugeot out the door.
  • Tassos Enough with this nonsense technology. It is my right to rear end the car in front of me while i drive around in my e-class (diesel, rebuilt) looking for the Hot Women In My Area. My phone keeps prompting me that they are ready to meet me.
  • 28-Cars-Later 33% is still unrealistic, though hybridization of the bread and butter models is in my view (though not sure how well that will go over with the professional use pickup crowd, they already spend a kachillion for conventional technology to subsidize the losses of everything else).
  • MaintenanceCosts When these proposed regs came out it was quickly determined that the industry could satisfy them with a mix of fewer than 1/3 BEVs if nearly all ICE vehicles were hybridized. With that in mind, I think this lawsuit is mostly "FJB" political theater by Republican AGs trying to make sure that they don't get primaried by far-right party bases.
  • Lou_BC An I thought the President had absolute immunity;)