The Toyota C-HR is Exactly What Scion Needs To Succeed

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales.

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Will America Get The Funky Toyota C-HR Hybrid?

Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar.

The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the car would be released in the States as a Toyota or as a Scion. The Auris recently went on sale in North America as the Scion iM.

The car hasn’t been confirmed for North American shores yet, but considering our penchant for anything crossover, the subcompact C-HR would scratch an itch Toyota has in its lineup now.

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  • Buickman I was called crazy after predicting the sale of GMAC.#canthurtme
  • 3-On-The-Tree Another observation during my time as a firefighter EMT was that seatbelts and helmets do save lives and reduce injury. And its always the other person getting hurt.
  • 3-On-The-Tree Jeff, Matt Posky, When my bike came out in 1999 it was the fastest production motorcycle in the world, 150 HP 197 top speed, 9.57 quarter mile Hayabusa peregrine falcon etc. This led to controversy and calls for high-speed motorcycles to be banned in order to avoid increasingly fast bikes from driving on public roads. This led to a mutual decision nicknamed the “ gentleman’s agreement” to limit bikes to 186mph, ending the production bike speed contest for all bikes 2000 and upward. Honestly once your over a buck 20 it’s all a blur. Most super cars can do over or close to 200mpg, I know at least on paper my 09 C6 corvette LS3 tops out at 190mph.
  • 3-On-The-Tree In my life before the military I was a firefighter EMT and for the majority of the car accidents that we responded to ALCOHOL and drugs was the main factor. All the suggested limitations from everyone above don’t matter if there is a drunken/high fool behind the wheel. Again personal responsibility.
  • Wjtinfwb NONE. Vehicle tech is not the issue. What is the issue is we give a drivers license to any moron who can fog a mirror. Then don't even enforce that requirement or the requirement to have auto insurance is you have a car. The only tech I could get behind is to override the lighting controls so that headlights and taillights automatically come on at dusk and in sync with wipers. I see way too many cars after dark without headlights, likely due to the automatic control being overridden and turned to "Off". The current trend of digital or electro-luminescent dashboards exacerbates this as the dash is illuminated, fooling a driver into thinking the headlights are on.