#brodozer

I’d like to think the term wouldn’t need an explanation at this point, but for the sake of those just tuning in from parts of the country where vegan eateries outnumber personal automobiles, I’d like to offer a definition. A “brodozer” is a pejorative reference to a full-sized pickup truck, modified typically by the owner (either with traditional wrenches or the good old VISA wrench) with larger wheels and more ground clearance – among other mods.

Generally, one never sees a brodozer using that additional ground clearance for anything other than clearing curbs, but it’s nice to know that the ability to negotiate deeply rutted backwoods trails is there. The other advantage to the ground clearance is the gatekeeping function – old people without significant flexibility will struggle to ascend into the cab – making the brodozer the exclusive province of the young.

All brands of full-size trucks have been built into brodozers, but in my experience, the Blue Oval dominates the breed. Naturally, Dearborn has responded – first, with the F-150-based Raptor, and now with this 2020 Ford F-350 Tremor. It’s lifted, it’s huge, and it’s packing plenty of power. It’s a brodozer with a monthly payment.

Looooooongtime TTAC reader Robin writes:

Even after all these years on the road (driving since 1972) there are still situations that raise the hackles on my my neck. This is my cautionary tale.

The other day I was on 75, heading south to Dallas, from McKinney. It was around 6:00 a.m., a good hour before sunrise. I like to stay in the next-to-the-outside lane, leaving the furthest right hand lane for drivers entering the freeway. So I began my scan to move over one.

Immediately behind me was a late model, full-sized truck. They are high enough that those headlights pretty much flood my rear vision. I could see that he was NOT attempting to overtake me, either. But there was something in my field of vision. It was vague, flooded out by those projector headlights. I hesitated before moving. And sure enough, here came a guy on a motorcycle, passing us all. He was not driving recklessly at all. Yet I could not see him for the briefest instant as he traversed through the glare of those projector beams.

I don’t know what would have transpired, we were all tucked in pretty damned closely.

Bottom line is, no matter how safely one is operating their vehicle, no matter how safely everyone else is operating, it only takes a literal second for things to go sideways.

Do you yearn to feel your truck lunge forward under moderate throttle, the hood heaving up before you? Do you ache for that gentle linear pre-runner sway into every corner? Does your current rig sport a sticker with Calvin maliciously relieving himself on a Blue Oval? If so, Dealer Services International’s Tundra Pro Runner may be the truck for you.

The Raptor is said to have no real peers. And while that is strictly true, this Toyota makes a compelling argument to look hither. But it’s not the truck’s canyon-absorbing wheel travel, miraculous hydraulic bump stops, or bad-ass 18-inch black aluminum wheels in 35-inch rubber that make this Tundra exceptional. What makes this a viable Raptor alternative is that you can buy one right off a Toyota showroom floor today. No lapse in warranty coverage, no payload penalty, and no need to max out your credit card for the modifications.

The Pro Runner gives Raptor drivers more than one reason to check their rearview mirror.

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.