#aventureiro

It all started back in the late 90s when Brazilian Fiat (possibly inspired by the Volvo Cross Country) decided it would launch a car that looks like and off-road car, but that really doesn’t want to be taken off-road. They called it the Fiat Palio Weekend Adventure (station wagon) and Fiat Strada Adventure. You see, Brazilians are crazy for what we call jipes (get where that comes from?), but SUV type vehicles remain positively out of the range of the average Brazilian wallets. So tack on some plastic cladding, raise the suspension a few inches, maybe throw in some mixed terrain tires, and there you have it. The recipe for what is called in the Brazilian market an aventureiro. Though not restricted to our market, this gimmick has really caught on down here. It’s our creation. It’s our obsession.