#attack

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

Jeff writes:

All righty, Mr. Sajeev, I have four vehicles in the driveway: 2014 Toyota 4Runner Trail Premium (wife’s ride), 2006 Toyota Highlander Hybrid (teenage son’s ride), 2004 Chevrolet Silverado 2500HD 4X4 (my POV) and 2015 Ford Police Interceptor Utility (my company car). Three weeks ago, I arose at my normal 6 am, let the pups out and started a pot of coffee. Shortly after, the dogs are going nuts, so I open front door to investigate. I’m greeted by my neighbor’s 1000 pound steer literally on the front porch. No big deal. We live in a very rural area and I was raised with big animals. I grab a handy dog leash and smack the big boy across the nose fully expecting him to turn and run so I could herd him the 1/4 mile back to the neighbors.

No such luck.