#WalterChrysler

There is news, at least partially confirmed by General Motors, that the Cadillac brand may expand its operations in New York City, moving some business functions from the RenCen in Detroit. It’s thought that moving some marketing, advertising and strategy functions to the Big Apple will add luster to GM’s luxury brand by separating it from the city of Detroit’s tarnished image, as well as make it easier to attract talent to those positions. Some people apparently have the notion that “Detroit” is this incredibly provincial and insular place and that the only way to thrive in the highly competitive global automobile industry is to leave the Motor City behind, both figuratively and literally. That attitude, though, is nothing new, either outside Detroit or in the region. Also, the idea that the domestic car companies have been operated in Detroit by Detroiters, insulated from the rest of the country (and world) is contrary to the historical record.