#VolkswagenTarok

No one wants to fail, and certainly no one wants to be handed a steep bill for their failure. With that in mind, Volkswagen is leaning towards the smaller of the two potential pickups it’s foisted upon American auto show goers in recent years.

That means you’re far less likely to see a Tanoak at your local dealer, and much more likely to see a Tarok taking its place. Or, equally as likely, you’ll see nothing at all.

A Volkswagen concept that’s not really a concept appeared in New York City this week, aimed at gauging the American public’s level of interest in a unibody pickup that leans heavily in the direction of “crossover with a bed.”

While South American customers will soon be able to purchase a VW Tarok, the automaker says the model won’t come here. But something like it might. Unlike the company’s brawny Tanoak concept, a vehicle mimicking the Tarok could be offered at a lower price point, and that’s something that interests VW of America head Scott Keogh.

You’ve seen this vehicle on these digital pages before, but Volkswagen now plans to bring its Brazil-bound Tarok unibody pickup to the United States … if only for an appearance at the New York Auto Show.

Yes, the Tarok’s role this week and next is to give U.S. consumers a come-hither look and whisper, “See anything you like, boys? You let me know.” In this case, “me” means VW brass, who have a decision to make.

A new Volkswagen pickup for Brazil? Yawn. As much as small, cheap pickups turns this writer’s crank, the image that came to mind upon hearing news of this week’s São Paulo unveiling was a weird amalgam of the late Ford Courier and VW Fox.

Then I looked at pictures of the VW Tarok concept, which is said to almost exactly mirror the production vehicle bound for that market. My, my — what a fetching little truck. Sporting pretty much the exact same wheelbase of the Atlas and bearing a bed that extends in both directions, the MQB-platform vehicle is a versatile and stylish little unibody runabout.

Isn’t this pretty much what Hyundai has in mind for North America, assuming it pulls the trigger on the Santa Cruz?