Compared with February 2016, March 2016’s U.S. sales at the Volkswagen brand jumped 21 percent.
So everything’s back to normal, right? The diesel emissions scandal’s impact has clearly waned, right? Volkswagen’s U.S. team obviously figured out how to market, price, and stock a gas-only lineup, right?
No. This is why we examine an automaker’s sales volume on a year-over-year basis, and why understanding the seasonality of the auto business is essential.
We knew it wouldn’t be easy for them. We knew it would get worse before it got better. But did you know it would be this difficult for Volkswagen of America to sell cars, and did you know it would get this bad this soon?
And could it get even worse?
Volkswagen brand sales in the United States tumbled 15 percent in January 2016, a year-over-year loss of 3,425 units. With barely more than 20,000 total sales, January 2016 sales fell to a 60-month low. Not since January 2011, when Volkswagen sold only 18,401 vehicles in America, has the company generated so little showroom activity.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Frank Sounds like they dont want to debut it at the same time as the new Land Cruiser, which is probably smart. The new 'runner is ready to go I am told, so there's a reason for this delay.
- IH_Fever My cousin bought a new 4runner 2 weeks ago. It is not much different than my mom's 2010. If it ain't broke, why fix it has always been toyota's motto. What's funny is even the salesman told my cousin "get the current one, when the engine changes there will probably be some issues with the first ones." Gotta be the most honest guy to ever sell a car.
- Ajla They should just keep making this version forever. The next Tacoma and Land Cruiser have the new tech stuff covered.
- CoastieLenn I still don't completely understand why Toyota left the 4.0 in the 4R when the Taco on which it's based got the arguably more efficient and stout 3.5.
- FreedMike Same guys who were charging $15,000 over sticker day in, day out for the last two years? Cry me a river, fellas.