#VolkswagenEos

Back in 2014, Volkswagen of America and Volkswagen Canada announced that 2015 would be the final year of the Eos. In the U.S. that meant the Final Edition trim replaced the Sport trim between the Komfort and Executive trims. In Canada, a Wolfsburg Edition was the only trim offered — effectively a Highline at the price of a Comfortline.

So, why is there now a 2016 Volkswagen Eos being offered in the U.S. for $4,000 less than before?

RX-8, FJ Cruiser, XLR: just some of the recent nameplates which at one time generated healthy sales activity in the U.S., but after slowly fading in un-updated form, were put out to pasture. Now we can add to that list the Volkswagen Eos.

Cars like the Eos, which major on style over practicality, are prone to early bouts of desirability which wanes as newer, fresher, brighter, bolder, faster machines enter the fray. It’s not surprising to see interest in these vehicles dry up more quickly than it does with a midsize sedan or smaller crossover.

Volkswagen has officially announced that the Eos hardtop-convertible is coming to an end. Not entirely surprising, given that the convertible market has been dwindling some time and shows few signs of life. But one of TTAC‘s industry sources shed some light on an interesting threat to the convertible market.