Volkswagen Trademarks a Pickup Name, But Is It Worth Pulling the Trigger on Another Midsize?

Amarok. The worst sounds mystical, conjuring up images of hairy Ice Age beasts and the grizzled 24-year-old grandfathers who once hunted them. Amarok also refers to a midsize Volkswagen pickup that’s built in Argentina and sold overseas, a pickup the automaker now wants to trademark in the United States.

Is this the first step towards Volkswagen — or a partner — joining the midsize pickup fray in America, or simply a “just in case” exercise? Volkswagen’s not saying. However, looking at the overall midsize pickup segment, is there really a case to be made for a new player, especially when there’s already a Ford Ranger on the way?

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PickupTrucks.Com Tests New Pack Of Global Mid-Size Trucks
Ford Ranger. Volkswagen Amarok. Toyota Hilux. Chevrolet…err…Holden Colorado. These are the mid-size pickups that are unavailable to us American…
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Volkswagen Considering Amarok Pickup For Canada – Stop Us If You've Heard That Before

With news of Volkswagen apparently considering the Amarok pickup for sale in Canada comes the strange sense of deja vu that us socialist Northerners get whenever an enticing, not-sold-in-America product is discussed.

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  • 3-On-The-Tree To say your people are total monsters is an unfair statement. You can judge the Japanese government but to say the citizens are culpable or responsible is wrong. That’s like saying every Caucasian person in the U.S is responsible for slavery or the civil rights era of violence and discrimination against African Americans and are benefiting from it. That’s 79 years ago, the average Japanese citizen born during WWII has nothing to do with what happened. Even my Japanese grandmother who was living in Yokohama whose home was firebombed was just trying to survive with 3 kids and a husband fighting in the war. Just like every war the citizens suffer, I saw it in Iraq. You can’t judge the people from the misdeeds of their government, my mom was born after the war, you really think she is responsible for what happened?
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  • Wolfwagen If there is no Rust or rot this would be a good buy when MB craftsmanship and engineering meant something. While I prefer the 500 or 560 for the larger engine, this is good
  • Wolfwagen Tim, Now you should ask the B&B who we want to succeed and why. You could limit it to EV or non- North American MFGs.