#Volkswagen

Naming a car is difficult. All the best predatory animals have been taken and getting creative often results in the certain parts of the world thinking you’ve intentionally named your car something hilarious. Chevrolet’s Nova is the classic example, but modern automobiles still run into trouble. Hyundai’s Kona falls on Portuguese ears as the most vulgar synonym for vagina (an oddly common theme among car monikers) and Audi’s e-Tron translates roughly into French as “turd.” It’s no wonder so many automakers simply forgo issuing real names, opting instead for an alphanumeric jumble.

When Volkswagen began previewing concept versions of its electrified ID lineup, models used a bizarre naming strategy. Maybe titles like Roomzz, Buzz, Crozz, and Vizzion sound better in German, but they didn’t play well here. VW’s solution to the problem has been to simply assign their production counterparts with a number — and it’s looking like that will be continue to be the case.

While the brand was showcasing the new ID.3 hatchback at the Frankfurt Motor Show this week, it also teased a follow-up model that will actually make its way stateside. Originally dubbed the Crozz, the car is now named simply “ID.4.”

Volkswagen revealed the first of many upcoming EVs based on its modular MEB platform at the Frankfurt Motor Show this week. While the ID.3 resembles a Golf in both form and function, VW claims this is not business as usual. According to the manufacturer, the new hatchback “reflects the realignment of the Volkswagen brand” by offering full connectivity, maximum efficiency, and no local emissions.

While it’s not coming to America, other ID models will be. Taking a long look at the ID.3 could provide us with a better understanding of what those vehicles might be like and help us examine the general direction the German manufacturer appears to be heading these days.

While Volkswagen won’t offer any 2020 model-year Golf SportWagens or Alltracks in the U.S., a broader customer base in Canada means the two models will soldier on for an extra year. It’s possible a next-generation successor might appear, too.

While Canadians are just as attracted to trucks and SUVs as Americans, small cars — and especially the two wagon variants — make up a much larger slice of the VW pie north of the 49th parallel. As soon as the automaker announced the discontinuation of North American-market Golf wagons, VW’s Canadian arm pulled together a plan.

Basically, stockpiling as many of ’em as it can.

The Justice Department has opened an antitrust probe into four automakers that formed a pact with California to compromise on tailpipe emissions, effectively circumventing federal regulators, last July.

Over the summer, Ford Motor Co., Honda Motor Co., BMW AG and Volkswagen Group announced a joint agreement with the California Air Resources Board to adhere to fueling standards slightly lower than Obama-era rules but still significantly higher than the Trump administration’s proposal from 2018. The Justice Department is seeking to determine whether or not that qualifies as a violation of federal competition laws.

With the last incarnation of the Volkswagen Beetle officially dead and buried, VW is hoping to breathe new life into vintage models by retrofitting them with electric powertrains. While purists will no doubt frame this as the blatant ruination of a historic model, something tells us that plenty of Beetle fans are just quirky enough to dig the idea.

On Thursday, Volkswagen Group Components announced that its partnership with eClassics has birthed the “e-Beetle” (e-Käfer in German). Borrowing components from the company’s European e-Up, the model is supposed to be a proof of concept for the electric conversion of other historic models — with VW noting that an e-Porsche 356 and electrified Microbus are already in the works.

The patriarch of the Volkswagen Group family, Ferdinand Karl Piëch, died in a Bavarian hospital on Sunday at the age of 82, Bloomberg reports. German newspaper Bild broke the story.

As CEO of Volkswagen Group from 1993 to 2002, Piëch, grandson of Porsche founder Ferdinand Porsche, led the VW brand back from the brink of bankruptcy and added a host of glitzy brands to the corporate fold.

The Volkswagen diesel emissions scandal may be receding into the past, but many of the cars at the center of the controversy remain — and not just the ones that owners wouldn’t let go of.

According to a report in the New York Times, some 100,000 of the roughly 380,000 diesel-powered vehicles VW bought back as part of its environmental penance remain in America — unsold, but still in high demand. And thanks to an two-part emissions fix rolled out in 2017, these remaining vehicles could be yours.

On Friday, Volkswagen Group announced the recall of 679,000 U.S. vehicles that could roll away due to an electrical problem. Apparently, silicate buildup can accumulate on the shift lever micro switch and trick the car into thinking the vehicle is in park.

As a result, some customers might be able to remove their key before the car has actually been made stationary — creating problems among the highly inattentive.

It’s become something of a fascination for this writer: scrutinizing the latest car commercial to earn the wrath of Britain’s all-seeing Advertising Standards Authority — an ominous and monolithic-sounding name if there ever was one.

One assumes there’s a moisture-stained, Brutalist-style concrete structure dedicated to preserving the sensibilities of UK viewing audiences somewhere in the greater London area. Bureaucrats and other pencil-pushers file in after abandoning their Austin Allegras and Morris Marinas in a rain-soaked parking lot, umbrellas in hand.

Having said that, let’s move on to the latest car company to run afoul of the UK ad cops: Volkswagen.

Volkswagen CEO Herbert Diess shot down rumors of a potential investment in electric car maker Tesla on Thursday, shortly after a German magazine claimed the VW boss was hot for the idea.

Manager Magazin, whose English translation is unknown, reported that the American automaker’s battery and software prowess had Diess thinking of a share buy, with an unnamed VW manager claiming the CEO “would go in right away if he could.”

The blue oval. The three-pointed star. The roundel. The four rings. When it comes to cars, some logos are more identifiable than others, but Volkswagen’s glistening chrome emblem ranks near the top of the easy recognition chart.

It’s classic, simple, and maybe a little dusty. Which is why VW plans to change it.

While reports arose last year of a looming, “colorful” change to the highly visible logo, we now have a better idea of what to expect when the automaker shows its new face in Frankfurt next month.

One hopes, anyway. While marketing won’t save you from a roadside breakdown (it might, in a roundabout way, get you into that situation), it nonetheless exists on the periphery of the automotive realm, subtly impacting sales. If a campaign is successful, the impact might be more than subtle. If it’s bad, the automaker is suddenly open to jokes and criticism.

Then the PR types in the comms department go to work.

One company that’s seen plenty of action in both departments in the recent past is Volkswagen. If you’re unfamiliar with this obscure German brand, you may remember it as the company selling “clean diesel” cars with fantastic fuel economy a number of years back. With that scandal now fading in the rear-view, the effort to rebrand the company as a receptive steward of the earth is well underway. And the man who’ll lead that charge in America is Saad Chehab, former communications dude for Kia Motors America.

It’s tumultuous times for fans of the long-running Golf nameplate. As Volkswagen slowly births an eight generation of the popular compact (an official European debut is scheduled for this fall), Golf devotees in North America find themselves having to say goodbye to a number of variants.

The Golf SportWagen and Alltrack? They’re gone after the current model year. There’s a strong possibility that the plain-Jane Golf itself will fade from view in the near future, leaving only the sportier versions to tempt hatchback buyers of greater means.

Speaking of sporty Golfs, the hottest of VW’s compact hatches will also stage a disappearance for 2020.

Volkswagen is abandoning SportWagen and Alltrack versions of the Golf in the United States. You already know why; crossovers are all anyone ever thinks about anymore. While we’re over here having sweaty fever dreams about sedans and extended hatchbacks, the rest of America is pulling up graphic crossover comparisons online — with the blinds tightly drawn, hopefully.

The front and all-wheel-drive wagons apparently could not keep up with VW’s crossover lineup, which currently accounts for more than half of Volkswagen’s sales in the U.S. and is only expected to get bigger.

As you no doubt already know, we lost a big name this week. The Volkswagen Beetle ⁠— formerly the Volkswagen New Beetle, Volkswagen Beetle, Volkswagen Type 1, Volkswagen, KdF-Wagen, etc — finally bit the dust in Puebla, Mexico on Wednesday.

A mariachi band was on hand to provide the last production Beetle with an up-tempo swan song, Deutsche Welle reports. While it’s the end of the line for the historic, Hitler-tainted nameplate, memories remain. Do you have a personal encounter with this model you’d like to share?