Talking With Lights: Ford Disguises Driver As a Seat to Scrutinize a Confused Public

Ford Motor Company has been funding research at Virginia Tech that takes an interesting approach to autonomous vehicle development. In early August, a reporter for an NBC affiliate in Washington D.C. filmed a video of a Ford Transit being driven by a man dressed up as the front seat of a car. Initially, it seemed like a strange campus prank. But it was later discovered that Virginia Tech’s Transportation Institute was doing research on how people would respond to a self-driving vehicle.

Apparently, they’ll approach it with a camera — even if it’s in the middle of the street or flying down the highway.

Ford later released a series of hysterical images featuring the man climbing into the false seat costume, announcing that it was researching reactions to the light bar stretched across van’s windshield. The lights are intended to replace cues like hand waves or head nods between drivers and pedestrians.

Presently, drivers have the ability to motion their hand at pedestrians, indication that it’s safe for them to walk. This author takes things a step further by mouthing easy to understand phrases like, “Fear not, I have decided to spare your life and will not crush you beneath my mighty wheels if you pass” as I ambulate my fingers in a walking motion and nod my head in a slow, deliberate fashion. It usually gets the point across, but it’s nice to know Ford can save me the trouble with a bunch of blinking lights.

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  • W Conrad I'm not really a truck person, but even I would consider one, I'd never get a CyberTruck in a million years. It's butt ugly.
  • NotMyCircusNotMyMonkeys par for the course teething pains. makes me wonder what it was like 100+ years ago trying it with lead acid at the time. steam cars were also a thing back then :)
  • NotMyCircusNotMyMonkeys people vote with their dollars. im not giving any to a jew hating aspie with a pube beard :)
  • Astigmatism As someone with the means, the home charger, and an EV already in the household: God, no. If I wanted an electric truck, would get the Rivian over this thing eleven times out of ten. Even leaving Musk's personality aside, the Cyber Truck is the automotive equivalent of $1000 designer sneakers - they just make you look like an insecure jerkwad.
  • Marty S This is the same wagon that Queen Elizabeth drove, and was recently auctioned. The wagon (sportbrake) came late to the X-Type and was very good looking and certainly nice with AWD. Unfortunately Jag gave up on the X-type shortly thereafter. The XE, which came years later, was a very different car, and more of a Jaguar, with a supercharged V-6.Jag has now decided to abandon all the ICE vehicles and go totally electric at a much higher price point starting in 2025. They also closed many dealerships. Considering the current sales resistance to EV's now happening (even Mercedes is having trouble selling their EVs), I think this may prove to be a very bad decision by Jaguar and I fear for the brand.