#Unicode

Electrify America, the organization formed as part of Volkswagen’s $2-billion penance to promote the spread of electric vehicles after the Dieselgate scandal, is touting a new EV-related icon it believes will be in service of its broader aspirations.

The company has launched an obligatory Change.org petition to get the Unicode Consortium to adopt an charging station emoji of its own design. Electrifiy America noted that the governing body rejected last year’s proposal, saying something needed to be put into place to that “represents the EV industry and the future of transportation.”

It also said it realized “the Unicode Consortium has a tough job to avoid overpopulating smartphone keyboards with endless emojis. However, we believe the Unicode solution of continuing to represent EV charging with a Gas Pump Emoji is not a forward-thinking approach.”