Ford's Rao to Ride-Sharing Firms: Our Service Centers Are Waiting; Come and Get It

Ford Motor Company may soon press dealership service centers to prioritize maintenance and repairs for ride-sharing fleets and their employees. This comes after the company’s decision to expand its in-house shuttling firm, known as Chariot, and as its long-term plan to bring an autonomous ride-sharing solution to market by 2021 takes shape. But Ford also knows rival companies can be a strong source of revenue. Omnicraft, anyone?

Even moderately sized cities have several thousand Uber and Lyft drivers, and Ford’s CEO of Smart Mobility Raj Rao thinks they represent an untapped resource. He believes service centers should go the extra mile for them, even if it means some dealerships have to stay open 24 hours to provide swift turnarounds.

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  • 3-On-The-Tree I was never a fan of the newer dodge products but it’s still a shame that all the OEM’s are moving away from V8’s to turbo V6 and V4’s all in the name of emissions and better mpg.
  • FreedMike I like the idea of EVs, but the idea that they're going to achieve 100% market penetration was a fantasy to begin with. Also worth noting; Cadillac is on track to sell well over 20,000 Lyriqs this year. Not too shabby. https://www.coxautoinc.com/wp-content/uploads/2024/04/Q1-2024-Kelley-Blue-Book-Electric-Vehicle-Sales-Report.pdf
  • MaintenanceCosts This engine is a lot less interesting in a nearly-6000-pound Durango than in a 4400-pound Charger. I’ve never understood why this gen of Durango weighs in as heavy as a Wagoneer.
  • Aja8888 I knew this would happen sooner or later. Others will follow.
  • ToolGuy I read in TTAC that EVs are useless and dead, just sayin.