#TrademarkApplication
Toyota Applied for "Land Cruiser FJ" Trademark in Japan
Companies file trademark applications all the time to protect product names and other concepts, but the applications don’t always mean that something new is coming. That said, a recent Toyota trademark application in Japan spotted by Land Cruiser forum members has sparked heated conversation around what might be coming.
Chris Teague
Nov 13, 2023
3
Scent of a Brand: Cadillac Wants to Be Ahead by a Nose?
Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…
According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.
Steph Willems
Jun 10, 2020
20
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