#ToyotaCamryAWD

In a shrinking U.S. midsize sedan market, Toyota’s slice of the pie is the biggest. In fact, despite its own year-over-year decline in 2019, the Toyota Camry’s slice of the U.S. midsize market actually increased to 25 percent last year because its decline was comparatively modest.

Now Toyota has its sights set on a corner of the midsize car market the brand has left uncontested for nearly three decades. Not since the Gulf War (no, not that one; this one) has Toyota fielded an all-wheel-drive Camry in the United States. And just as Toyota exerts its control in the overarching midsize car segment with a heavy hand, the automaker expects to do the same in the all-wheel-drive sub-segment of the same category.

Toyota has designs on 50,000 annual Camry AWD sales in the United States.

Oh, Subaru Legacy, where doth Toyota’s success leave thee? In the shadows.

An all-wheel-drive vehicle will reappear early this spring after a decades-long absence, tempting those who demand a sure-footed sedan with untold amounts of badge and nameplate loyalty.

While the Toyota Camry AWD might arrive too late to tackle our current winter, the future is a blank slate, ready to be filled with instances of snow-flinging fun. Perhaps a dirt road race against a Subaru Legacy driver is in the cards.

As the Camry AWD heads to dealerships, Toyota has revealed pricing and fuel economy for the intriguing model.