#TheSignOfTheCat

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If a law recently signed into effect by New York Governor Andrew Coumo had been on the books in the 1960s, it’s possible that the Mercury Cougar might have been named something else. In that alternative universe, the law would also have likely completely changed the direction of the Mercury brand in the 1960s and 1970s. A.9004/S.6903 prohibits exhibitors of big cats, lions, tigers, jaguars/panthers, and cougars (aka mountain lions), from allowing the public to have “direct contact” with the exotic animals. For the purpose of the law, direct contact includes both physical contact like petting or posing with the animal, proximity to it, as well as allowing photography without a permanent physical barrier between them, protecting the animal and the public. The bill was sponsored in the New York Assembly by Linda Rosenthal (D-Manhattan), an animal rights advocate. Somewhere, Chauncey the Mercury Cougar snarls.