Musk Is Right About the Media, Rocket-powered Roadsters and Tesla Version 9 Edition

Tesla Motors CEO Elon Musk is correct in asserting just how poorly the media covers his company. We know that because, after he tweeted that Version 9 of the company’s software would allow the firm to begin enabling “fully self-driving features,” numerous outlets started claiming complete driving autonomy was just around the corner. We hate to be the bearer of bad news, but that isn’t what’s happening.

To be fair, much of the confusion came via headlines suggesting Musk had explicitly promised a fully self-driving vehicle. While that’s not even close to what he did, we understand that it’s a heading too tempting for many to refuse. We’re betting Elon grasps this concept as well, which is why he chose his wording so carefully. Frankly, the CEO probably comprehends the media far better than the media understands his company, and he regularly uses this to his advantage.

While several outlets clarified that Tesla was actually implementing a software update (with unclear ramifications in the body of their text), plenty glossed over that aspect of the story. Instead, they decided to tack on Musk’s earlier promise that the Tesla Roadster would be offered with a SpaceX package — 10 small rocket thrusters to improve the vehicle’s dynamics.

Read more
  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.
  • Kosmo I want to know why Mazda thinks anybody is interested in multiple teasers on a CUV!
  • Namesakeone Please ask the Mazda representative this: Will Mazda ever make cars (besides the 3 and the MX-5) again? I know SUVs and crossovers are all the rage and sell so well and are so profitable, but Mazda made its reputation on sports cars and sedans and coupes that were interesting to drive. Not everything has to be a vehicle that looks like what every other manufacturer is selling. Mazda has enough SUVs in its lineup. Give the enthusiasts something.
  • Ollie Read closer, I wrote $0.15 every 4 miles. I dare say a Dodge Challenger Hellcat will challenge a Model 3 in only one aspect that has any interest to me — raw acceleration. Although I have not ever been in one, I imagine a pretty miserable experience would await in comparison to my quite, smooth & comfortable M3. If I wanted that kind of raw power and the comforts mentioned, there is always the Tesla Plaid.
  • Jesse The math doesn't check out on their claims. The closest I could come to making their numbers work was by comparing a Hummer EV pickup that was unloaded that was charged in Hawaii at double the national average price of electricity to a Toyota Camry at the national average price of gasoline. Hardly an apples to apples comparison. I have ran the numbers here in washington state at my price of 8 cents a kwHr and I can drive a 2022 model s almost 500 miles for the price of driving a Toyota Camry with a 4 cylinder 100 miles.