Toyota to Rivals: Take This Hybrid Tech and Build It

On Wednesday, Toyota announced plans to offer royalty-free access to its cache of hybrid technology patents. While the automaker already licenses aspects of its Hybrid Synergy Drive to other automakers, the new strategy seeks to drastically expand the use of its systems as the world gears up for widespread electrification.

Toyota, cautious as ever, has been understandably hesitant to throw itself headlong into costly BEV development programs. It did have the foresight, however, to jump into hybrid technology earlier than most other manufacturers, and doesn’t want to see that edge lost as battery-only vehicles grow in popularity. Providing open access to the nearly 24,000 patents on hardware used in the Prius and Mirai could help the company stack the deck in its favor.

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  • Redapple2 I m afraid I d hate the crazy color 2 yrs down the line of a 6 year ownership. So, after dark blues, and dark reds I m back to a wonderful deep, pearly, lustrous white. Looks good at night. In the day. Clean; and when dirty, hides it.
  • THX1136 Some folks down the street from me had a beautiful blue/green Jeep. I stay away from grey, brown, silver and black. Ironically I own a white vehicle at the moment due to not being able to afford the blue one I was considering and not wanting the aforementioned colors. A nice emerald green, most shades of blue (Santa Fe Blue is a favorite) and the 'hotter' colors like orange, purple and yellow appeal, but as KOKing mentioned it's got to look 'right' on the car in question.
  • THX1136 It's good knowing a purchase decision was well made. Glad to hear it's been a good car for you, Corey! May the good times continue to roll.
  • Kwik_Shift_Pro4X I like bright red, like Ford's "Race Red" with black accents/trim on hot hatches. A distant second would be a lighter school bus yellow, like on a 90s Land Rover Discovery Camel Trophy edition.
  • KOKing The color has to look right on the car first and foremost, but given the choice, I'll pick the not-bland color every time.