#Suzuki

Suzuki is not buying into the „once in a millennium tsunami.” Suzuki has a lot of its production near the waterfront in Japan’s Tokai region. Scientists give the area between Toyko and Nagoya an 87 percent chance of getting hit by an earthquake with a magnitude of about 8 within the next 30 years. Suzuki’s answer: Let’s get out of here, fast.

In what could possibly raise eyebrows in Wolfsburg, Suzuki is getting cozier with Fiat. According to The Nikkei [sub], Fiat will supply Suzuki with 20,000 to 30,000 1.6-liter diesel engines per year. The engines will be built in Europe. Suzuki plans to use the engines in the SX4, which was jointly developed with Fiat, at Suzuki’s assembly plant in Hungary.

History made on the mountain just a few minutes ago: Nobuhiro “Monster” Tajima just ran 9:51 and change in his run to the Pike’s Peak summit. Sayonara, 10-minute barrier!

Suzuki will finally relent and will offer a plug-in hybrid version of its bestselling Swift hatchback. A lithium-ion battery will power the car for the first 30km (18.6 miles), then a gasoline engine will produce the juice, says The Nikkei [sub].

‘Tis the season when Japanese companies publish annual results. They all work on a fiscal year that runs from April 1 through March 31. Then, they need a good month to count the beans, to be ready in mid May. Suzuki was first to announce, and the announcement was good:

At yesterday’s annual shareholder meeting, Volkswagen had nothing but good news: A record year 2010, a record first quarter 2011, a company that is rolling in cash. Instead of thanking management for the good numbers and the (smaller than expected) dividend, ingrate shareholders bawled Winterkorn out.

Ever since Volkswagen bought not quite 20 percent of Suzuki a little more than a year ago, industry observers said: “Now what?” To this day, the couple remains childless. Lately, there have been rumors that the impatient German side is pushing for offsprings, whereas the Japanese side stays chaste. Now finally, there might be results – if India’s Economic Times has the correct information.

Maybe it was my lukewarm review. Or maybe it was because Suzuki’s most ardent attempt to date to appeal to Americans connected with only 6,138 of them last year. Despite the unintended acceleration media circus, Toyota sold more Camrys in the average week. Whatever the reason, Suzuki revised the Kizashi after just one model year, transforming the two top trim levels into “Sport” models. Substitute a six-speed manual and front-wheel-drive for the previous test’s CVT and all-wheel-drive, and the 2011 Kizashi certainly deserves another look.

Uh-oh. Septuagenarian Ferdinand Piech is expressing youthful impatience with octogenarian Osamo Suzuki. Volkswagen’s Chairman of the board “is reportedly irked at the slow progress of his firm’s alliance with Suzuki,” says The Nikkei [sub]. The reason? “A year after Suzuki and Volkswagen agreed on a capital and business tie-up, the track record of their partnership remains devoid of significant accomplishment.”

When Volkswagen bought 20 percent (well, 19.9) of Suzuki, everybody assumed it would be one of Volkswagen’s favorite “win-win-win” deals: Volkswagen gets better access to India, where Suzuki owns half the market. Suzuki gets better access to China, where Volkswagen is the largest passenger car brand. Both will work happily together to rule the world by 2018. Now Suzuki Chairman Osamu Suzuki says at least the Indian part is not true.

Meanwhile in India, things look much better. No total sales are in yet, but market leader Maruti Suzuki posted a 39 percent gain in sales to 118,908 vehicles in October from 85,415 a year earlier, reports The Nikkei [sub]. This was the strongest October in Maruti Suzuki’s recorded history.

Despite losing $600m, Vauxhall/Opel is planning for the future. They’re bringing the Chevrolet Volt to Europe and they expect to be back in the black by 2012. Now, it appears, they want to fill that hole in their lineup. You know? That city car sized hole? Just below the Corsa.

First of all, TTAC doesn’t exactly hate Suzuki. The SX4 and Kizashi are fun little cars that don’t generally get the cred they deserve. But Road & Track’s assertion that

Suzuki’s huge success following the introduction of the Kizashi this past year should only get better in 2011

is about as misleading as they come. Even by the most generous measure, 15,331 total brand sales over eight months does not equal “huge success.” In fact, R&T’s blatant Suzy-boosting has given Autosavant‘s Chris Haak pause to reconsider the way things work at the Buff Books. He writes

Call it naïveté, call it giving folks the benefit of the doubt, call it whatever you want to. But as a long-time buff book reader (I subscribed to Motor Trend continuously between 1987 and July 2010, or about 23 years), I never paid much mind to critics that accused media outlets of providing favorable editorial coverage for certain manufacturers and vehicles in return for advertising dollars. Is the Motor Trend Car of the Year award driven by the best car, or by the best advertiser? I’d always assumed that these magazines would take the high road and provide a fair and accurate description of the industry and its vehicles so that their readers could make informed choices when considering how to part with their hard-earned money.