Super Bowl LIV Car Commercial Live(ish) Blog

It’s that day – Super Bowl Commercial Sunday!

I’ll be sharing the automotive commercials as they appear during the game. Keep refreshing this post so you can stay up-to-date.

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2020 Super Bowl LIV Pre-Game Commercial Roundup

Time to celebrate America, undiagnosed head trauma, and the greatest marketing teams in all the land on Sunday night with the fifty-fourth chapter of The Big Game.

It’s an excuse to eat and drink to excess — but many people don’t need an excuse. More, it’s the one time per year where most people won’t be waiting for commercial breaks to get up and pee, since the commercials are often the best part of the night.

As I have no rooting interest in the game — I’m from Ohio, which means the only truly professional team here isn’t eligible since it plays in the NCAA, and my Wisconsin roots are disappointed in the Packers — you know I’ll be hitting pause on the DVR to re-watch the greatest short films trying to sell me something. And I’ll have my laptop at the ready, posting new commercials as they appear.

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  • Conundrum Was unlucky enough to have a ride in the back of one of these things shortly after they first appeared, a project of Mercedes' ownership of Chrysler and that silly German professor with the gigantico walrus mustache who ran the place.Brother rented one of these early Magnums. The ride in the back was of constant wallowing up and down, like a 2015 BMW 3 Series, where my senses were similarly assaulted by lack of attenion to rear ride comfort, Up front was OK in both, back seat ride bloody awful. Must be a Germanic trait.The Magnum had an additional sensory deficit. Interior smelled of the peculiar rubber/plastic dash. Smelled like Chinese winter boots for kids, or Chinese tires of yore. Pass.
  • Anonymous My dad drove an 84 LTD. He always bragged about how special it was. Interesting to see that again.
  • Conundrum Here's how much Ford had to do design-wise with that engine in the article's lead picture.Zero. It was a Cosworth when Cosworth was still original Cosworth, over 30 years ago. The engine shown is a development of the original DFV. Ford paid to have its name on the cam covers for decades.I wonder who Ford will get to design this proposed new F1 engine for 2026. Because sure as hell, they don't have the in-house talent to do it themselves.
  • Sayahh Story idea or car design competition: design a compact sedan, a midsize sedan, coupe and/or wagon specifically for people 6'4" through 7'2". Not an SUV nor a crossover nor a raised chassis like the US Toyota Crown or Subaru Outback.
  • Sayahh I only check map app only when absolutely necessary and only at a red light. An observation: lots of ppl leave 2 car lengths (or more) between themselves and the car ahead of theirs so that they can text or check the internet (because they are afraid they might roll forward and hit the car in front of them?) This drives me crazy because many ppl do it and 3 cars will take up almost 7 car lengths and ppl cannot get into the left turn lane when it's bordered by a cement "curb." Worse is when they aren't even using their phone and have both hands on the stewring wheel and waiting for the green light. Half a car length is enough, people. Even one car length is too much, but 3 or 4 car lengths? At 40 MPH, maybe, not at 0 MPH please.