One Is the Most Affordable Number: Porsche Subscription Service Strips It Down

Sick and tired of paying through the nose to swap out Porsches all month, wowing your friends and coworkers with your revolving door of high-end rides? Your prayers have been answered.

Porsche Drive, the German automaker’s limited-market, all-in subscription service, has added something new: one- or three-month access to a single Porsche vehicle, rather than a multi-vehicle plan costing significantly more.

If you’re in town for only a short contract or just can’t stand the commitment that comes with leasing, this could be for you.

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Blank Canvas: Ford Ditches Vehicle Subscription Business

Just a short time ago, vehicle subscription services were hailed as the second coming, permitting drivers the freedom to select from a range of vehicles for a single monthly payment. Proponents touted it as a way for manufacturers to display their wares and for buyers to sample a wide array of cars. Opponents said OEMs could potentially lose money by having all these used cars on hand.

It would seem the latter is beginning to prevail with a cadre of companies getting out of the subscription game faster than an aging athlete getting traded to another team. Fair, the $1.2 billion startup company backed by SoftBank, just picked up Canvas from the Ford Motor Company.

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QOTD: Forget Newsletters - Which Automaker Would You Subscribe To?

Newsletters, podcasts, streaming music services — our quest for consumption and thirst for variety knows no bounds. But lately, automakers have taken to experimenting with the same business model. A range of cars, plus insurance coverage, for a fixed monthly price.

Sounds intriguing, if the price is right.

Cadillac’s doing it. Bimmer, too. And so is Porsche. Volvo has such a service, but it only nets you a single compact crossover. Mercedes-Benz recently made its own foray into the subscription arena, offering a bevy of German luxury vehicles for just over a grand per month.

What would it take to lure you aboard the subscription bandwagon?

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  • Jwee You can avoid American cities, and both you and the Americans would be happier.
  • Bryan I used Costco a while back, and didn't care for it - you still wind up going to the dealership.The last time I bought a new car I used an actual car broker and I'll use one again the next time. Whatever they charged me was the best money I spent that year.
  • SCE to AUX Just add a split rear window, and the hybrid sins will be forgiven.
  • SCE to AUX Just add a split rear window, and the hybrid sins will be forgiven.
  • SCE to AUX Maybe those union dues will help soften the landing. Employment there used to be 4000 people, and the plant has been at risk for 15 years. Stellantis did recently say that it would be trimming dead wood so it could rebuild the company. The Cherokee is finished, but I bet the plant reopens with a smaller workforce once Stellantis figures out what to do with it.