#SolarRood

Imagine a parked vehicle that slowly sucks dino juice from vast, underground deposits through its tires. That’s essentially what Hyundai Motor Group wants to do with its vehicles, the only difference being the energy source and the direction it’s coming from.

Despite being talked about for years, solar roofs on automobiles haven’t seen widespread adoption. Cost, practicality, and rollover safety concerns mean the largest user of the technology is the Japanese and European-market Toyota Prius Prime. Now, Hyundai wants to go solar in a big way, starting next year.

The automaker wants buyers to know that solar roofs aren’t useless for regular, gas-swilling vehicles, either.