#Sexism

Automotive News has published the results of a survey it commissioned this spring concerning sexism experienced by women working in the automotive industry.

It’s a coincidence, of course, but it’s interesting timing in the wake of the sexual harassment conversation taking place in the wake of the Harvey Weinstein allegations. One refrain I’ve seen banded about is something like “this doesn’t just happen with powerful people in Hollywood, but in every industry.”

This survey would appear to indicate that the automotive industry is not immune, and personal observational experience from my time in the industry — especially my time in the dealer world — backs that up.

Finding jokes about women behind the wheel passé, Audi Ireland recently began a Twitter campaign meant to subvert the sexism.

Period advertising can be entertaining. The ads are often graphically interesting and it’s also kind of educational to read the copy. At the least they are historical artifacts, a window into the commercial mind of a different era. For the long Fourth of July holiday weekend we posted a piece on the Liberty Motor Car Company, including the above ad. It was published sometime between 1916 and 1923, when Liberty went out of business. While reading the ad copy, I came across the following phrase:

“How about safety, in these days of women drivers and crowded traffic? Did you ever see an emergency brake applied with a touch of one finger that will stop a car without shock at full speed – surely – smoothly – safely. Try the Liberty emergency – and try it where life might depend on its action.“

At first my reaction was “women drivers”?

In a recent post on Stillen’s contest to design a body kit for the Scion FR-S, I brought up the history of the Fisher Body Craftsman’s Guild, a scholarship based model making contest for budding designers that ran from 1930 to 1968. Since just about all of the promotional materials for the Guild were targeted at boys, I wondered if any girls ever tried to enter the competition.